OUR PROCESS

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ESPORTS ECOSYSTEM

We’re speaking to and co-creating alongside a breadth of stakeholders in the industry.

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NATIONAL SCOPE

We’re going coast to coast to understand the full landscape of the industry.

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FULL IMMERSION

As avid gamers ourselves, we’re looking to understand the space from the inside out. 

 
 

OUR PERSONAS

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CONCEPT 1: TOURNAMENT-IN-A-BOX

Outlining the elements of an esports tournament through the lens of the player’s journey.

A tournament blueprint that allows any sports organization to run their own esports tournament. Designed to integrate seamlessly during game day, the blueprint showcases:

• The player and fan experience

• Creative design and interactive considerations

• Tangible metrics to measure success

 
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CONCEPT 2: PLAYER BRANDING

Building player personalities through esports.

Leveraging existing video gaming behaviour amongst the players in your sporting organization to create marketable esports content, promote their personalities, and support them in the development of their individual brand.

 
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CONCEPT 3: PLAYER DEVELOPMENT

Building a competitive and sustainable funnel for esport players to become pro.

Establishing the infrastructure an programming to mirror the familiar structure of traditional sports, is necessary to build the future of esport athletes, while de-stigmatizing the industry through educational and wellness initiatives. This provides an asset extension and further opportunities for partnership.

 
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CONCEPT 4: MATCHMAKING.GG

A platform to facilitate collaboration in hosting esport initiatives.

Bringing together all the necessary stakeholders to effectively organize and run a variety of esport events in a collaborative, secure, and transparent manner.

 
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CONCEPT 5: SPONSORSHIP

The next generation of sport requires the next generation of sponsorship.

Companies are presented with sponsorship opportunities in esports to connect with a young, engaged, and tech savvy consumer, but they must activate their sponsorship authentically to reach this audience. This requires a different approach in connecting with the audience, by having a firm understanding of the need to be fulfilled and integrating the activation intelligently within the appropriate context.

 
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View the complete concepts and explore the full breadth of our research.

 

READ MORE ON THE BLOG:

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